Privacy Policy

Privacy Policy

Last Revised: 9th November 2017

This website is operated by Adlens Ltd, a company registered in England and Wales, includes within its group, Adlens USA, Inc., Adlens Japan K.K. The reference to Adlens (or “we”, “us”, “our”) includes the above companies and all companies in Adlens’ group or under Adlens control. Our registered address are available here

We are committed to protecting the personal information you share with us when you visit our websites at (the “website”) using your computer, mobile devices or any other technology, manner or means. This Privacy Policy explains what information we collect about you and what we do with it when you visit our website. If you do not want your data to be used as set out in this Privacy Policy, you should not use this website.

Information We Collect

We may collect and have access to personally identifiable information that you provide voluntarily, either on website, via email or when you interact with us online including:

  • Details of your personal information, name, age, gender, and date of birth;
  • Details of your transaction and fulfillment of your order, your delivery and billing address, card payment method, phone (including mobile phone), fax and email address;
  • Details of your registration with us, when you activate your product lifetime warranty;
  • Details of your visits to and browsing of our website, including your communication, shopping preferences and other data which we would use to ask you to complete our surveys or feedbacks regarding your shopping experience and on our products;
  • Details of your Internet Protocol (IP) addresses, browser information, Internet Service Provider (ISP), operating system, date / time stamp and clickstream data.

We may also receive information about you from other parties, for example sub-contractors in technical, payment and delivery services, analytics providers, search information providers and credit reference agencies.

If you wish to opt out of any of the above mentioned or any future contact with us at any time, you may do so either by using the unsubscribe link found at the end of our emails, or just contact us.

How We Use Your Information

We (and our third party service providers) use your personal data:

  • to carry out our obligations arising from any contracts entered into between you and us, and / or our third party partners, and to provide you with the information, products and services that you request from us;
  • to provide you with information about other products and services we offer that are similar to those that you have already purchased or enquired about;
  • to provide you, or permit selected third parties to provide you, with information about products or services we feel may interest you;
  • to notify you about changes to our products and services;
  • to ensure the content from our site is presented in the most effective manner for you and for your computer, mobile devices, or any other technology, manner or means which you used to access our website;
  • for security reasons to confirm that you are who you say you are;
  • to administer our site and for internal operations, including troubleshooting, data analysis, statistical and survey purposes;
  • as part of our efforts to keep our site safe and secure;
  • may use the information to send you email, newsletter or other communications relating to our products or services which may be of your personal interest and preference.

Sharing Data with Third Party Service Providers

To best serve you, we may need to share your personal data with some of our service providers that provide support services to us or that help us market our products and services. We also impose contractual obligations on our service providers relating to data protection and security, which mean they can only use your data to provide services to Adlens and to you, and for no other purposes.

Aside from our third party service providers, we may, in certain instances, share your data if required to do so by law.

How Adlens Uses Cookies

Our website uses “cookies”, small text files that are placed on your computer when you visit us online. They are widely used in order to fulfill contracts, to improve our website design, as well as our products, services and promotions. Adlens’ website sets cookies which remain on your computer for differing times. Some expire at the end of each session and some remain for longer so that when you return to our website, you have a better user experience.

We use the following type of cookies, for example: Google Analytics which we used to understand your interactions with our website and refine that experience to better serve you or Microsoft Bing Ad that we used to make the advertising message more relevant to you and your interests.

We also used other tracking technologies, such as our eCommerce platform, which collects information about your shopping cart as a whole and which expires when the browsing session ends.

You have the ability to accept or decline cookies by modifying the settings on your internet browser. The Interactive Advertising Bureau (IAB) is an industry body that develops standards and guidelines to support online business processes. It has produced a website ( which explains how cookies work and how they can be managed. The IAB website tells you how to remove cookies from your browser. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.

Security and Protecting Your Data

We respect your right to privacy and take all reasonable precautions to keep your data secure and in accordance with this Privacy Policy. When you submit information on the website, by email, or through any other means, your information is protected both online and offline. To protect your data offline, only employees or suppliers who require your information to perform a specific job will be granted access to personal data. However, you are responsible for keeping your user details and personal data confidential.

In addition, we recommend that you take the following security measures to further enhance your online safety both in relation to Adlens and more generally:

  • We do not recommend you to use a public computing device when you wish to purchase our product online as WiFi may not be secured or an unauthorized person could intercept anything that you are doing online. If you are using a public computing device, we recommend the following:
    • Avoid financial transactions that might reveal valuable user details or personal information;
      (If you can), use a trusted web-based spyware detection program to scan for spyware before using a public computing device;
    • If you have been using the internet, ensure you use the browser tools to delete files and cookies and clear your browsing history;
    • Protect any user details that you are going to use by using the browser’s internet options menu. If in doubt, select the browser help option.
    • Consider changing any user details (especially password) you may have used on a public computer once you get back home
  • Do not share your user details and personal data with anyone. We will never ask you to confirm your user details or personal data via email. If you receive an email claiming to be from Adlens asking you to do so, please ignore and do not response.
  • Avoid using the same password for multiple online accounts.

Links to Other Websites & Services

Our website may include links to other sites, content or videos (embedded or direct links) maintained by third parties (‘Linked Sites’). Adlens provides Linked Sites to you solely as a convenience, and the inclusion of Linked Sites does not imply endorsement by Adlens of the Linked Sites. Please be aware that Adlens is not responsible for the contents of any Linked Site or tracking technologies they may use.

When leaving, we encourage you to check the privacy policy to determine how they will handle any personally identifiable information they collect from you.

Transferring Information Abroad

We process personal information in accordance to the United Kingdom / European Economic Area (“UK / EEA”) data protection law. Whenever we transfer personal information to countries outside of the UK / EEA, we will ensure that the information is transferred in accordance with this Privacy Policy and as permitted by the applicable laws on data protection.

Business Transitions

As we continue to develop our business, we may undergo a business transition such as acquiring another company, merging with an existing company, or selling a portion of our assets. In such transitions, customer information is typically one of the business assets that is transferred or acquired by a third party.

In the unlikely event that Adlens or substantially all of its assets are acquired or enter a court proceeding, you acknowledge that such transfers may occur and that your personal information can continue to be used as set forth in this Privacy Policy.

How to Access or Remove or Correct Your Information

You can access all your personal identifiable information that we collect by locating us here contact us. To protect your privacy and security, we will take reasonable step to verify your identity before granting access or making corrections and this procedure is used to better safeguard your personal data. You can request the deletion of any data that we have about you by contacting us.

Policy Changes

Our Privacy Policy may change from time to time and updates will be posted on this page Please review it frequently. If these changes are significant, we may also choose to update you by email.

Contact Us

If you have any questions or concerns, please contact us and we will be happy to help.