Policy Updated 10 February 2017

You should read this Privacy Policy carefully. By accessing, browsing or otherwise using this website, you confirm that you have read and understood our Privacy Policy. If you do not want your data to be used as set out below, you should not use this Website.

This website (“website”) is operated by Adlens Ltd, a company registered in England under registration number 5288859, the registered office of which is at Chilbrook, 1 Oasis Park, Stanton Harcourt Road, Eynsham, Oxfordshire, OX29 4TP, United Kingdom. The terms “Adlens”, “we”, “us”, “our” when used in this Privacy Policy includes subsidiaries, divisions, branches, affiliates or companies under Adlens control.

Information We Collect

We may collect personally identifiable information through communications with you, or through the website, when you interact with us online:

Details of your personal information, name, age, gender, date of birth and email address;

Details of your registration with us, your username and password;

Details of your visits to and browsing of our website, including your communication and other data which we would use to ask you to complete our surveys or feedback regarding our products. In addition, we would also use the information to send you email, newsletter or other communications relating to our products which may be of your personal interest and preference.

We also gather certain information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser information, Internet Service Provider (ISP), operating system, date/time stamp and clickstream data. The purpose of the information helps us to report on our users’ browsing activities or shopping patterns to improve user experience and that it does not identify any individual from such anonymized information.

How We Use and Share Your Information

We (and our third party data processor and shipping partner “Great Lakes Fulfillment”) may use your personal information that we collect to conduct our business and to provide you with the best possible products, services and experience.

Service providers

To best serve you, we may share some of your personally identifiable information with service providers that provide support services to us or that help us market our products and services. Service providers, third parties who perform services on our behalf, are contractually restricted from using your information in any manner other than in helping us to provide you with the products and services available from Adlens.


We may also, in certain instances, disclose some of your personally identifiable information when we have reason to believe that it is necessary to identify you, contact you, or bring legal action to protect your rights or the rights of Adlens or others. We may also disclose your personally identifiable information when you ask us to do so or when we believe it is required by law.

Business transfers

As we continue to develop our business, we might engage in certain business transactions. In such transactions, customer information generally is one of the transferred business assets but remains subject to the terms included in any pre-existing privacy notice (unless, of course, the customer consents otherwise).

Cookies, Web Beacons, and Other Similar Technologies

Our Website uses “cookie” and “web beacon” technology. We use cookies and web beacons to distinguish you from other visitors, track your IP address and usage of our site, and to identify the name of the website from which you linked to www.adlens.com. This information is used for fulfilling contracts with our business partners, and to help us serve you better by improving our website design, as well as our products, services, and promotions. We do not otherwise track any information about your use of other websites. Non-personally identifiable information obtained through cookies and web beacons may be shared with or obtained by service providers on our behalf.

A cookie is a small data file that is placed on the hard drive of your computer when you visit a website. A “session cookie” expires immediately when you end your session (i.e., close your browser). A “persistent cookie” stores information on the hard drive so when you end your session and return to the same website at a later date, the cookie information is still available. A web beacon is a small string of code that represents a clear graphic image and is used in conjunction with a cookie.

When you visit our Website, we may use both a session and a persistent cookie. This Adlens-placed cookie may contain information (such as a unique user ID) that is used to track your usage of our Website and in some cases, your e-mail address. Your email address is only saved in this Adlens-placed cookie if you register with us. A web beacon allows us to capture certain additional types of information about a visitor’s actions on the Website, such as a visitor’s cookie number, the time, date, duration and number of page views, a description of the page where the web beacon is placed, and details about any items that were purchased.

If you register with us, this Adlens-placed cookie allows us to recognize you when you return to our Website and provides you with access to your account information. If you save your information with us, we may also use cookies to monitor and maintain information about your use of our Website. If you have not saved your information with us, we may monitor and maintain information about your use of our Website in a manner that does not identify you. You can disable cookies at any time by using your browser options; however, if you turn off cookies, we will not be able to recognize you as a registered user to allow you access to your account information.

Third Party Advertising Partners

We use third-party service providers to serve advertisements (banners or links) on our behalf across the Internet.

These service providers may collect non-personally identifiable information about your visits to our Website, and your interaction with our products and services. Such non-personally identifiable information is anonymous and does not include your name, address, email address or other personal information. The anonymous information is collected through the use of a pixel tag (also known as cookies and action tags), which is industry-standard technology used by most major websites.

In addition to the anonymous information about your visits to our Website, our service providers may also use the anonymous information about your visits to other websites to target advertisements for products and services available from Adlens but they do not use it for other purposes.

Children’s Privacy

Our Website is not targeted for use by children under the age of 13 and Adlens does not knowingly request or collect personal information from any person under 13 years of age.

If we become aware that an individual is under the age of 13 and has submitted any information to Adlens we will delete his or her information from our files.

Links to Other Websites & Services

Our Website may include links to other Internet sites, content, or videos (embedded or direct links) maintained by third parties (‘Linked Sites’). Adlens provides Linked Sites to you solely as a convenience, and the inclusion of Linked Sites does not imply endorsement by Adlens of the Linked Sites.

You access Linked Sites at your own risk and by accessing them you leave our Website. Linked Sites are not under the control of Adlens and Adlens is not responsible for the contents of any Linked Site, including the privacy policies or tracking technologies they may use. We encourage you to check the applicable privacy policy to determine how they will handle any personally identifying information they collect from you.

Transferring Information Abroad

When you visit our website from countries that are outside of the European Economic Area (“EEA”), please be aware these non-EEA countries may not provide the same level of data protection as the United Kingdom even though we will continue to process such information in accordance with this Privacy Policy.

Business Transitions

As we continue to develop our business, we may undergo a business transition such as acquiring another company, merging with an existing company, or selling a portion of our assets. In such transitions, customer information is typically one of the business assets that is transferred or acquired by a third party.

In the unlikely event that Adlens or substantially all of its assets are acquired or enter a court proceeding, you acknowledge that such transfers may occur and that your personal information can continue to be used as set forth in this Privacy Policy.

Policy Changes

Unless stated otherwise, our current policy applies to all information that we have about you and your account.

Removing Personal Information

If you wish to stop using our website or that you wish for us to stop contacting you with information on our products, services, or to be unsubscribed from our email and newsletter, please contact us.

Contact Us

If you have any questions about this policy, our privacy practices, or if you would like to update your information-sharing preferences, please contact us.